This is called the Maslow Hierarchy of needs and is presented to you by a pyramid, which was proposed by Abraham Maslow in his 1943 paper and is a theory of human motivation. In this pyramid there are different sections and they represent the order of humans needs with the largest and lowest needs shown at the bottom on the pyramid. The lower four layers were named "Deficiency needs" if these needs were not met by any human then the body gives no physical indication. When it comes to advertising the media uses this pyramid as a guideline. They use the top three layers to see what humans need and as creativity is one of them they try influence this through their work and make sure their work is very busy looking and looks very creative and this would appeal more to the target audience.
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